Does WWE need blood?

The icon of WWE's PG-era made some surprising remarks regarding the state of the company in an interview with Rolling Stone. 15-time WWE champion John Cena, who debuted a year after the Attitude Era is considered to have ended at WrestleMania X-Seven, said that he misses the days when blood often stained the mat after matches and wrestlers were free to use salty language on air.

"I'd much rather it be a program geared toward me, whether that's TV-14 or sometimes even more graphic than that, which is what I like. For one thing, profanity brought fire out of people with personalities that backed the language. It's very difficult to say, 'Oh, you're being poopy,' especially when they're meant to be fighting words. And now, if someone starts to bleed, the referee intervenes to stop the bleeding. But before, you'd just let it fly. Blood is one of the things that made fights cool. Like, you knew it had gotten serious. I understand why we don't do it anymore. Vince has been a coach to me, a father figure, a boss and a friend, and his goal and my goal are the same: to make the company be as big as it can be. But, yeah, the blood is one thing I miss."